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A Study on the Graphic Design Capabilities of AI
SENIOR THESIS
DESCRIPTION
Can generative systems replicate historically embedded authorship? What gets lost? What changes? What survives? This book investigates the capabilities of Artificial Intelligence through three case studies: SBB, NASA, and MUJI. The historical context of each brand is explained and analyzed, forming a design brief. AI is prompted with the same scenario and its output is compared with the real human design.
Two books side-by-side, one constructed and one generated. Choose your own navigation, whether that be together or one at a time, comparing the capabilities of Artificial Intelligence to a human designer. As you read, form your conclusion on the success of AI’s design. Where is the future of graphic design heading as we introduce these revolutionary tools?
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